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Viral content may seem random, but sometimes it is anything but. Marketing managers often plan campaigns very carefully, paying attention to every detail about a piece of content’s appeal, release and reach. So what makes content go viral?Working for the App
The gig economy has made it easier than ever for workers to set their own schedules and do business peer to peer, offering a level of convenience and flexibility that's disrupting established industries. Read on for a look into the who, the what, and the why of this new work model.The Podcast Explosion
From thrilling murder mysteries to rocket science lectures to breaking news from around the world, there’s a podcast to pique every interest. Learn how this innovative media is taking the entertainment world by storm and why you should tune in.It's a Woman's Business
Despite huge strides in gender equality in recent decades, women are less likely to pursue an MBA than their male counterparts. Learn what factors are behind this trend.How Deep Is Your Love
Love may be a mystery to some, but we know more about it than you might think—and psychologists are uncovering more of its intricacies every day. So, what really happens when you fall in love?The (Exercise) Science of Injury Recovery
In professional and recreational sports, injuries come with the territory. Here are four of the most common sports injuries and an exercise science approach to symptoms and recovery.Science Of Sleep
One daily activity that has the most profound impact on our health, productivity, mood, and memory is sleep. Yet, more than one-third of U.S. adults get less than the recommended amount (7–9 hours), limiting their potential to succeed both academically and professionally.10 Reasons Nurses Rock
Being a nurse is tough, and it’s a career that requires you do a lot of different things — sometimes all at once. From patient care to saving lives, nurses do amazing things every day.From Ink to Inbound: A History of Marketing
From the very first radio ad in 1922 to the age of the Internet, marketing has responded to consumer behavior and moved deftly from trend to trend. Take a look to see where marketing is now, as well as just how far it has come.