Marketing

The Importance of Online Reviews for E-commerce Businesses

Posted August 15, 2019 | By csponline

When you think about buying something online, how do you decide whether to follow through with your purchase? If you’re like most shoppers, you might turn to on online reviews for guidance.

According to research from Nielsen, 73% of online respondents use reviews to make purchase decisions.… Read More

5 Best Brand Ambassador Programs

Posted May 23, 2017 | By csponline

Brand ambassador programs are a powerful advertising tool used to promote businesses via word-of-mouth marketing strategies. The most successful brand ambassador programs can both increase brand awareness and enhance marketing efforts. In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.” For our purposes, we’re referring to the latter.… Read More

Marketing to the Adblock Generation

Posted September 15, 2016 | By csponline

Sixty-three percent of users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent of internet users overall block ads. Just last year, PageFair published a report on ad-block rates that provided unprecedented insight into how many users utilize ad-blocking software when they browse the web.… Read More