When you think about buying something online, how do you decide whether to follow through with your purchase? If you’re like most shoppers, you might turn to on online reviews for guidance.
It’s easy to get tunnel vision in e-commerce. Selling a product or service is the ultimate goal for marketers and small business owners, but focusing on it too much can lead to missed opportunities.
Imagine your company attracts 10 people to its website or social media platform.… Read More
If you own an e-commerce storefront or work for a company that sells products and services online, you’re probably familiar with a simple, frustrating fact: Shopping cart abandonment is common.
How frequent is it? For every ten shopping carts created, only about three will result in completed transactions.… Read More
It is no secret that earning a Master of Business Administration (MBA) is one of the best ways to get ahead in today’s competitive business world. Graduates benefit from a return on investment, both in terms of career advancement and salary increase.… Read More
The interview for an HR position is more critical than you may think. After all, it determines if you’ll become part of the department responsible for screening and hiring. The interview is not just about your qualifications for the role. How well you understand conducting interviews, developing talent, and meeting employees’ needs are also factors.… Read More
Starting your career in sales could be the first step on your path to becoming a successful business professional.
While a job in sales is sometimes considered a thankless job, it can teach valuable skills that may help you in the future, from customer relations to business-to-business commerce, as well as developing partnerships within your company.… Read More
Starting a wholesale business requires savvy negotiation skills, operational know-how and salesmanship. For the right multi-skilled entrepreneur, it can be a profitable option for a startup business. Wholesaling is the “sale and distribution of goods to specific customer types such as those most commonly referred to as resellers,” according to Investopedia.… Read More
The meaning of the term “DBA,” or “Doing Business As,” refers to a company’s operating name rather than its legal name. In many states, businesses are required to submit DBA filings in order to protect consumers. However, there are many other reasons to considering using a DBA.… Read More
A positive reputation is critical for any business to succeed. While traditional public relations firms can provide helpful services to aid with general image management, oftentimes a brand or company needs to focus on managing its reputation in modern media.
Transparency matters to today’s consumers, which means brands commonly encounter public customer reviews and feedback.… Read More
Did you know that 16 percent to 50 percent of the population consists of introverts? According to Psychology Today, these individuals gain energy from alone time rather than social interaction. They may get overwhelmed in large group situations and prefer to complete one task at a time, observing situations before getting involved.… Read More