Business and Sports Management: The Perfect Career Team

Posted September 24, 2014 | By csponline

A career in the sports industry is a great dream of many sports fans. If you can’t play on the field, why not work around it? Sports and business management combines the world of business with that of sports. Many companies in the sports industry work like your average business, with a president or CEO and a traditional hierarchy. There are plenty of ways to get involved in the sports business.

The online Bachelor of Arts in Sport Management program at Concordia University, St. Paul is a great opportunity for those looking to enter the sports and business management industry. Our program gives you the background into the sports industry that prepares you for a career in the field. The degree will show employers that you have the knowledge and skills needed to be successful in their company. Our highly trained professors will give you expertise only an experienced leader can provide. Upon graduation, you will be a strong candidate for the sports career you are looking for. Also, because the program is fully online, you can study when and where you want, while still meeting your work and personal obligations.


Here are a few careers that sports management students can transition into after earning their degree.

Ticket Sales Representative  Pay Scale - 3 out of 5

Packing fans into the stadium is critical to the success of a team; without ticket sales there wouldn’t be any fans in the stadium and a sports team would falter. Ticket sales representatives are responsible for selling tickets to fans. This includes both season tickets and single game tickets. Some teams with longer seasons (e.g., baseball, basketball, etc.) will offer multiple game packages, which are also sold by the ticket sales representative. According to PayScale.com, the median pay for entry-level ticket sales representatives is $36,000.

Marketing Manager  Pay Scale - 4 out of 5

Marketing is a part of every single business, and nowhere is it more important than the sports industry. Sports teams aren’t just marketing their games, but also the brand of the entire team. Marketing managers must quickly understand what strategies work and what don’t. Certain promotions may prove to be boons for ticket sales and others may not. When dealing with big budget sports entities, this could be the difference between thousands and even millions of dollars. According to PayScale.com, entry-level marketing managers in the sports business field earn an average of $44,185 annually.

The Marketing and Fundraising in Sports course in our online sports management program is designed to help you understand how marketing works and what makes marketing for sports so unique.

Sports Philanthropist  Pay Scale - 3 out of 5

The high-income nature of the sports industry means that developing a strong charitable arm is imperative to enhance the brand of the team. Sports entities can’t look like a strictly for-profit venture without giving back to the community, and many teams are heavily involved in their communities. Sports philanthropists will work with leagues, teams, or even players on developing charitable efforts to improve the lives of others. They may operate their own charities or work for a sports entity. Sports philanthropy is a growing field that has the potential to significantly improve lives. According to PayScale.com, entry-level sports philanthropists earn $35,485 on average annually.

Sports Operations Manager  Pay Scale - 4 out of 5

The actual execution of sports events requires an incredible amount of planning and logistics. Whether it’s a game for a professional team or a local youth tournament, sports operations staff is on the front lines ensuring everything goes off without a hitch. These staffers run point as employees or volunteers make sure that an event is running smoothly. They may work for a variety of organizations including nonprofit groups like the Special Olympics. According to PayScale.com, entry-level sports operation managers earn an average of $44,158 annually.

Public Relations Specialist  Pay Scale - 4 out of 5

Similar to a sports philanthropist, the role of a public relations specialist is to ensure that the relationship between an entity and its community is at its best. This may not be necessarily through charitable means, but perhaps could involve the presence of team members at local events like picnics or festivals. It also involves working with local officials to ensure that the team and government are on the same page for all events and operations. Public relations specialists also work hand in hand with the media to ensure the organization is placed in the best light. According to PayScale.com, entry-level PR specialists are earning on average $40,800 annually.


These are just a few of the positions that are available to those interested in the sports business industry. At Concordia University, St. Paul, we prepare students for a future in sports business via our online sports management degrees. These degrees will provide you with not only the credentials to land a position in the field, but also the skills to excel in your new career. The convenience of online learning and the expertise to exceed in a field you are passionate about are at your fingertips with these programs.

Learn more about Concordia University, St. Paul’s Bachelor of Arts in Sport Management and Master of Arts in Sport Management.