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Program ResourcesMarketing vs. Communications

The study of communication or marketing prepares students with skills and knowledge related to written and spoken communication in different formats and media. However, there are some key differences between the two majors.

Communication focuses on conveying a specific message that isn’t necessarily related to selling something. Marketing’s main goal is to educate and advertise a product, service, idea or organization. Both use television, radio, print and the internet to convey their messages.

A degree program in communication specifically focuses on helping students create solutions to communication challenges. It can lead to careers in corporate communication, public relations, strategic planning and other kinds of management positions. A graduate of a communication program is prepared to work in a wide variety of fields, including marketing. A degree in communication is great for professionals who wish to advance in their careers and gain an in-depth knowledge of emerging technologies, industry innovation, leadership and intercultural communication.

Marketing, on the other hand, prepares students specifically for jobs in marketing and advertising. Marketing programs cover topics relating to the critical factors that drive business, the abilities needed to become effective marketing and project managers, business ethics, marketing strategy, marketing research and more.

The average pay for an individual with a bachelor’s degree in communication ranges from $37,720 (reporters and correspondents) to $70,240 (technical writers). The median annual wage for a media and communication occupation is $53,530, according to the Bureau of Labor Statistics (BLS). The BLS reports that media and communication occupations will grow 4 percent by 2024, resulting in about 27,400 new jobs. The different platforms associated with communication are creating demand for jobs.

Marketing, advertising and promotions managers make an average salary of $124,850 a year, according to the BLS. Marketing managers specifically make an average salary of $128,750. The demand for marketing managers is expected to rise about 9 percent by 2024. This is due to advertising through digital and social media. The BLS reports that marketing managers often have more job security because they are so important to an organization’s success and revenue. However, this means that competition is very strong for these positions.