Bachelor of Arts inDigital Marketing

Program Details:

  • Credit Hours: 120
  • Course Length: 8 weeks

This program can be taken:

  • Online

Digital Marketing

The digital marketing degree, delivered fully online, will prepare you to develop, organize, and execute promotional campaigns for online audiences. Blend innovative technical skills with foundational marketing principles in a fully online and flexible format.

Curriculum Overview


By earning CSP’s Bachelor of Arts in Digital Marketing, you will gain practical skills to help you lead e-commerce strategies, search engine optimization (SEO), social media, and email marketing. The project-focused curriculum is taught 100% online by faculty with experience in planning and executing successful digital marketing campaigns.

  • Develop skills using tools such as Google Analytics and Facebook Insights.
  • Apply data analysis learns to improve marketing efforts and drive business.
  • Create innovative strategies to promote customer engagement and lead generation.

Your final capstone project will help you develop and organize an interactive, engaging digital marketing portfolio, which will prove to be an important asset as you enter the job market after graduation.

Plus, you can transfer up to 60 credits, and we offer multiple scholarship opportunities to offset the program’s costs.
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Offered Online Asynchronous online courses. Study on your schedule, with no live class times required.
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Elective Courses


To apply for the B.A. in Marketing online from Concordia University, St. Paul, you’ll need:

  • Completed online application
  • Submit official transcripts from your previous regionally accredited institution(s) with a minimum cumulative GPA of 2.0 based on a 4.0 system.
    • If you have attended an MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet. Concordia accepts completed goal areas.
    • Transfer students with fewer than 20 college credits completed will also need to submit an official high school transcript and essay.

Additional Requirements

  • Access to a computer that meets Concordia’s technology requirements.
  • Students who do not meet initial admissions criteria may be asked to complete the academic success essay and/or provide additional documentation.

Read more about admissions requirements


Proven Results

Concordia’s online and on-campus programs deliver relevant skill sets and real-world career outcomes for professionals in a variety of fields and industries.

95%95% of CSP grads receive job offers within one year of graduation.

*First Destinations survey administered by Concordia University, St. Paul

$57,736Highest average salary among MN private school grads (bachelor's) four years after graduation.

*salary data source:

44%CSP graduates earn 44% more than the national average.

*Graduate earning data source:

Want to Learn More?

Learn more about Concordia University, St. Paul online programs.

Concordia University St. Paul


Tuition and Financial Aid Information

Concordia University, St. Paul online provides an affordable educational choice for adult learners. Concordia online offers program credits at a competitive rate.

Discover more about tuition and financial aid