Online MBA in Digital Marketing
Build Specialized Digital Marketing Expertise
Flexible Online Format
No GRE/GMAT Required
Career-Connected Learning
Industry-Expert Faculty
Learn More Today
Complete the form to learn more about this program.
Duration
2 years
Cost per credit
$600*
Credit Hours
36
Program Benefits
- Free to apply
- Transfer credits accepted
- Courses built on ERP platforms
- Learn using real-world digital marketing tools such as Adobe Marketing Cloud and Salesforce
- Prepare for the NISM’s Social Media Strategist exam
- Benefit from personalized career services support each term
- No GMAT or GRE required
- Ranked the most affordable online MBA in the northeast
Study Cutting-Edge Digital Marketing Strategy
Advance your career as a marketing leader with the online Master of Business Administration (MBA) in Digital Marketing program from Concordia University, St. Paul. Our industry-aligned curriculum delivers the business acumen and technical skills you need to pursue leadership opportunities in social media, content marketing, ecommerce, and more. You’ll also graduate ready to pursue Social Media Strategist (SMS) certification from the National Institute for Social Media, a globally recognized credential that shows employers you have the expertise to make an impact.
- Course-specific badging is built into the curriculum, including SEO mastery, social media strategist, email marketing expert, and more
- Develop strong ethical leadership, decision-making, and problem-solving skills
- Complete projects to graduate with an industry-specific career portfolio
- Gain real-world experience and skills through course projects
- Connect with faculty who are digital marketing experts
Curriculum: Online MBA in Digital Marketing Courses
Online
8 weeks per term
12 total courses
The online MBA in Digital Marketing degree from CSP Global includes 24 core credits and 12 credits of emphasis area coursework grounded in real-world application. We’ve designed our curriculum to integrate Adobe Cloud Marketing and Salesforce—tools you’ll use in the field as a digital marketing professional. You’ll study advanced topics related to digital marketing campaign plans, analytics dashboards, customer journey mapping, branding strategy, and more.
Featured Courses
This course evaluates search engine optimization (SEO), marketing, and website utilization strategies and techniques. Students will develop an understanding of how search engines function and how to leverage SEO and marketing tactics to enhance online visibility, drive traffic, and maximize the effectiveness of websites as marketing assets. The course also addresses designing and optimizing websites for usability, accessibility, and mobile-friendliness, focusing on enhancing conversion rates and user engagement. In addition to gaining technical skills, students will develop analytical and strategic thinking abilities by learning to track website performance metrics, such as organic traffic, keyword rankings, conversion rates, and bounce rates, using tools and software platforms.
This course utilizes data-driven insights to optimize digital platforms and enhance user engagement. Students will examine the principles of audience analytics and UX design. Applications will include using demographic, psychographic, and behavioral data to identify distinct audience segments and tailor digital experiences, as well as exploring UX design principles and their impact on usability and satisfaction. Students will be equipped to create engaging digital experiences and drive measurable business outcomes.
MBA in Marketing Jobs and Salary
Whether you want to lead digital marketing teams or launch your marketing firm, the online MBA in Digital Marketing from CSP Global can help you achieve your professional goals. The Bureau of Labor Statistics projects employment of marketing managers will grow 8 percent through 2033, faster than the national average, putting skilled digital marketing leaders in high demand.
Marketing Manager $157,620 per year1
Content Marketing Director $104,736 per year2
More Options for Your Online MBA Degree
In addition to delivering an advanced study of core business functions, CSP Global’s MBA features a range of optional, industry-driven emphasis areas. Choose from:
Frequently Asked Questions
Explore our FAQ page to find answers to questions you may have about the online programs.
The first step is to complete your online application. You can get started now – no application fee is required.
The online MBA in Digital Marketing consists of 36 total credits. Four courses are specific to your chosen emphasis area. You can learn more on the MBA curriculum page.
No. You can earn a CSP Global MBA without adding an emphasis area. The general MBA consists of 30 total credits. Visit the program page to learn more.
Yes. If you change your mind and decide to pursue a different emphasis area after enrolling, you can switch. You can also choose to add an emphasis area later once you have started the general program. Learn more about your emphasis area options by visiting the hub page.
Pursuing an emphasis area as part of your online MBA program allows you to build a specialized skill set for career advancement. You can enhance your marketability in your chosen field by positioning yourself as an expert in one of our industry-driven emphasis options. Explore the online MBA to learn more.
Graduates of the online MBA in Digital Marketing degree program can pursue careers such as digital marketing manager, social media specialist, content marketing strategist, and e-commerce director.
Sources and Disclaimer
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. Advertising, Promotions, and Marketing Managers. Retrieved Sept. 2024, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
- Payscale.com. Average Content Marketing Director Salary. Retrieved Sept. 2024, from https://www.payscale.com/research/US/Job=Content_Marketing_Director/Salary.
*Tuition for emphasis area courses is $600 per credit hour, while core courses are $625 per credit hour.