MBA in Marketing Analytics

Cheryl Strayed
Online, In-Class
or Blended?
Online, In-Class or Blended?

Offered Online?
Classes meet entirely online.

Offered In-Class?
Classes meet face-to-face at our St. Paul campus or other off-campus location.

Offered Blended?
Course work is completed through a combination of in-class and online class meetings.

MBA - Marketing Analytics

Course Length: 7 Weeks
Total Credit Hours: 42
Cost Per Credit Hour: $625


top mba programThe Master of Business Administration (MBA) with a Marketing Analytics concentration comprises 42 credit hours and is offered fully online. Students enrolled in the program have access to a full-time MBA faculty mentor who can aid in honing networking skills and developing a polished resume.

Students in the marketing analytics track develop the necessary skills to balance consumer behavior, business ethics, research and decision making to effect efficient and streamlined marketing tactics. While the degree is focused on marketing, it is broad enough to be applicable to virtually any industry.

Mentor and MAP Program

The Concordia MBA mentor and managerial application portfolio (MAP) program sets you up for success through your studies and beyond graduation.  Each MBA student has a designated MBA faculty mentor to support and guide them through graduate school. Your faculty mentor will act as a personal business coach and help you develop networking strategies, polish interpersonal skills and enhance your resume.

Request Information


Org Leadership and Dev

This course introduces leadership in dynamic, changing organizations where customers change, technologies shift, and work processes evolve.  In this course students will examine how leaders develop themselves and others and create alignment as an organization changes to meet the needs of the future


Integrated Marketing Comm

This course will develop marketing strategy and executing diverse communication tactics critical to all enterprises.  Consistency in both processes and messages is important.  Students will analyze business scenarios and determine strategic objectives, target markets and messages, as well as demonstrate to use and how to apply multiple marketing tactics.


Managerial Res Meth & Design

This course examines the various research methodologies used in organizational settings. It provides an overview of quantitative and qualitative methodologies including research design, data collection and analysis, interviewing, case studies, and action science. The philosophy, ethics, and politics of management research are introduced. Students will critique published research, write a literature review, and design research studies.


Global Economics

The course will apply economic theory to develop a framework to analyze and predict trade, exchange rate, environmental, health, labor and other policies. Strategies will encompass the interaction of American and global economic institutions and policy making entities such as the United States Trade Representative, Congress, Federal Reserve, WTO, and the European Union.


Applied Business Ethics

This course will review and analyze popular models of ethical decision making.  Readings, case studies, and special presenters will provide opportunities to investigate current ethical issues facing leaders and managers in business and organizational settings as well as critically apply various ethical theories and decision-making frameworks.  Literature relative to Christian vocation, applied ethics, and value-centered leadership will be explored.  Student papers and presentations will demonstrate the integration of a personal and vocational ethic.


Strategic HR Management

This course looks at human resources management from an operating manager’s perspective and focuses on the key role strategic human resource management plays in the development and execution of organizational strategy.  Emphasis will be placed on the cultural, behavioral, and the legal issues faced by companies as they attempt to compete in an increasingly expanding global economy.  Students will work collaboratively to analyze and compare the complexities and challenges of doing business abroad as well as in the United States and discuss approaches, plans, and programs to address those issues strategically.


Managerial Finance and Acctg

This course will examine the framework and systems of current accounting and finance principles including preparation of financial statements, accounting cycles and balance sheet classifications.  Students will apply these principles along with ethical responsibility and critical thinking skills to management practices of business decision making and strategic planning.


Legal Environment for Managers

This course integrates the treatment of law and management.  It helps managers and leaders spot legal issues before they become legal problems and emphasizes developing the legal astuteness to craft solutions that attain core organizational objectives without incurring undue legal risk.  Traditional legal concepts are discussed as well as current topics in developing areas of the law.  An emphasis on ethical concerns stimulates understanding of how managers must incorporate considerations of ethics and social responsibility into their managerial actions


Customer Analysis

This course explores the behavior of consumers and the factors that influence their behavior. Analysis of customer decision-making and how marketing strategy can be used to influence those decisions is examined through various theories, models and techniques that attempt to explain the behavior of the consumer. The framework is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions. The course will also explore consumer insights and shopper marketing to build revenue and grow the business. Marketing strategies of leading firms in consumer products, technology, and services (including internet services) are analyzed using a variety of formats including lecture-discussions, case studies designed to illustrate the salient issues as well as readings and texts.


Analytics for Bus Intelligence

This course deals with the process of acquiring, analyzing and interpreting primary and secondary marketing data needed for profitable marketing decisions. It considers recent developments in the use of internal and external data needed for marketing decisions. This course is intended to explore data mining techniques with the goals: 1) To provide the key methods of classification, prediction, reduction, and exploration that are at the heart of data mining; 2) To provide business decision-making context for these methods; 3) Using real business cases, to illustrate the application and interpretation of these methods.


Marketing Decision Models

This course focuses on the benefits of using analytic and modeling-based approaches to marketing decision-making.  It offers an applied approach to develop student


Marketing Strategy Monetized

This course focuses on the role of business strategy to create profitable customers by delivering superior value.  Strategy becomes monetized during the implementation process which is critical to executing on successful consumer capitalism.  This course will develop metrics and systems to utilize in the marketing activities to measure customer value and business return on investment. An outcome of this course is the ability to communicate the value of marketing strategies to executive management regarding ROI. In this course, a hybrid format of lecture-discussions and applied work issues will be incorporated to illustrate the marketing strategy outcomes.


Managerial Appl Portfolio

The MAP is a process in which students summarize, synthesize and demonstrate knowledge, skills, and competencies as organizational managers and leaders.  Students will draw from their MBA course work, career experiences and synthesizing activities to build a customized professional portfolio.


1. Apply Online

2. Submit official transcripts from the regionally accredited institution stating the conferral of a Bachelor's degree with a minimum cumulative GPA of 3.0 based on a 4.0 system.

3. Submit a typed personal statement that answers the questions listed below. Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).

Why are you choosing to pursue a graduate program at this time in your career, and what are you hoping to accomplish by doing so?
What strengths do you feel make you a strong candidate for the program?
Describe a past or present personal/professional experience that you believe positively influenced your potential to succeed in a graduate program.
Give an example of how you have demonstrated excellence as a leader and how it impacted the organization.

4. Submit a current, professional resume.

Technology Requirements
Students enrolling in a graduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at or 651-641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF)

Start Dates

Fall 2014 Term

Start Date: Tuesday, September 9, 2014
Delivery: Online
Class Day: Tuesday
Class Time: 7-8:30 p.m. CST

Start Date: Thursday, September 11, 2014
Delivery: Blended
Class Day: Thursday
Class Time: 6-9 p.m. CST

Spring 2015 Term

Start Date: Tuesday, January 13, 2015
Delivery: Blended
Class Day: Tuesday
Chat Time: 6-9 p.m. CST

Start Date: Wednesday, January 14, 2015
Delivery: Online
Class Day: Wednesday
Chat Time: 7-8:30 p.m. CST

Summer 2015 Term

Start Date: Monday, May 12, 2015
Delivery: Online
Class Day: Monday
Chat Time: 7-8:30 p.m. CST