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Learn more about Concordia University, St. Paul online programs.

Bachelor of Arts inMarketing

The Bachelor of Arts in Marketing program consists of 40 credit hours and is offered fully online.  The Marketing and Innovation Management degree is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule. Online and on-campus (evening) options are also available.

Area of Study: Business, Finance & Marketing

  • Credit Hours: 40
  • Course Length: 7 weeks

This program can be taken:

  • On Campus
  • Online
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Marketing
Curriculum Overview

Overview

Concordia University’s online B.A. in Marketing degree program combines the building blocks of marketing with practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive online setting, limited lectures and a focus on useful, hands-on learning.

This online marketing degree program will help students:

  • Become effective marketing and project managers.
  • Analyze critical factors driving business.
  • Enhance their opportunity to enter into business and marketing careers.
  • Apply their knowledge to current marketplace challenges and opportunities.

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Course Name
Credits
  • Principles of Ethical Management4
  • Human Resource Management and Employment Law4
  • Applied Accounting and Finance4
  • Marketing in the Global Environment4
  • Analytics and Technology4
  • Innovation and Systems Thinking4
  • Integrated Promotional Strategy4
  • New Media Literacy & Social Media4
  • Marketing Information and Analysis4
  • Business Strategy Plan4
BUS-380 - Principles of Ethical Management

Learn how to manage for success! Examine management theories and applications for motivation, decision-making, organizational structures, processes, and group dynamics that shape organizational culture. Gain insight into frameworks for ethical leadership, operational strategy, and essential management skills and responsibilities.

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Requirements

  1. Apply Online
  2. Submit official transcripts from the regionally accredited institution with a minimum cumulative GPA of 2.0 based on a 4.0 system.
    • If you have attended a MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet.  Concordia accepts completed goal areas.
    • If you have less than 20 college credits completed, you will need to submit your official high school transcript as well as any college level courses you have taken.
  3. Submit a typed personal statement that answers the questions listed below.  Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).
    • What has led you to pursue your undergraduate degree?
    • What are your long term personal and professional goals?

*128 credits need to be completed to earn bachelor’s degree

Technology Requirements

Students enrolling in an adult undergraduate program must have access to a computer that meets Concordia University’s technology requirements. Contact Concordia’s Help Desk at helpdesk@csp.edu or (651) 641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF)

 

92%
of CSP students receive jobs after graduation.*

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Tuition and Financial Aid Information

Concordia University, St. Paul online provides an affordable educational choice for adult learners. Concordia online offers program credits at a competitive rate.

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