Request My Info Packet

Learn more about Concordia University, St. Paul online programs.

Bachelor of Arts inMarketing

The Bachelor of Arts in Marketing program consists of 40 credit hours and is offered fully online.  The Marketing and Innovation Management degree is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule. Online and on-campus (evening) options are also available.

Area of Study: Business, Finance & Marketing

  • Next Start Date: 09/09/2015
  • Start Time: 6-10 p.m. CST
  • Credit Hours: 40
  • Course Length: 7 weeks

This program can be taken:

  • On Campus
  • Online
Request Info

Marketing
Curriculum Overview

Overview

Concordia University’s online B.A. in Marketing degree program combines the building blocks of marketing with practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive online setting, limited lectures and a focus on useful, hands-on learning.

This online marketing degree program will help students:

  • Become effective marketing and project managers.
  • Analyze critical factors driving business.
  • Enhance their opportunity to enter into business and marketing careers.
  • Apply their knowledge to current marketplace challenges and opportunities.

Information Download

 

Course Name
Credits
  • Innovation & Complex Systems4
  • Marketing Innovation4
  • Integrated Marketing Comm4
  • Marketing Research4
  • Interactive & Mobile Mktg4
  • International Marketing4
  • Applied Business Ethics3
  • Applied Accounting & Finance4
  • Marketing Strategy4
  • Business Plan3
MKM-311 - Innovation & Complex Systems

This course introduces innovation as an essential for the new rule of business. Students will learn the framework and techniques to systematize innovation allowing them to take advantage of emerging opportunities. They will use the knowledge to understand how innovation affects the way we deploy resources to fulfill customer desires, viewing themselves as agents of innovation within organizations. Within this course of study the student will also examine the underlying dynamics, culture and change within an organizational context.

Download our catalog

Requirements

  1. Apply Online
  2. Final and official transcripts from all previous institutions attended* If you have attended a MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet.  Concordia accepts completed goal areas.* If you have less than 20 college credits completed, you will need to submit your official high school transcript as well as any college level courses you have taken.
  3. Submit a typed personal statement that answers the questions listed below.  Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).
    • What has led you to pursue your undergraduate degree?
    • What are your long term personal and professional goals?

*128 credits need to be completed to earn bachelor’s degree

Technology Requirements

Students enrolling in an adult undergraduate program must have access to a computer that meets Concordia University’s technology requirements. Contact Concordia’s Help Desk at helpdesk@csp.edu or (651) 641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF)

 

Student Success Stories

Jearlyn Steele - B.A. Organizational Management & Leadership

Concordia University is all that I hoped it would be: caring, knowledgeable and engaging professors and staff who truly care that I succeed.

Read More

Next

Tuition and Financial Aid Information

Concordia University, St. Paul online provides an affordable educational choice for adult learners. Concordia online offers program credits at a competitive rate.

Discover more about tuition and financial aid
Step 1: Complete Find Programs Step 2: Complete View a Program Step 3: Complete Why Concordia? Step 4: Complete Tuition Details Step 5: Complete Request Info