CSP FacultyCraig Lien

Associate Dean College of Business and Organizational Leadership

Craig Lien

Chair, MBA

Craig Lien’s diverse and productive thirty year career has included owning a department store, Director of Recruiting at a major executive search company, providing marketing, business strategy consulting, and corporate training for businesses and non-profits ranging from start-ups to Fortune 500. A lifelong entrepreneur, Lien has a special passion for working with emerging growth organizations.  In addition to his faculty position at Concordia University he is President of IntercoastalElectronics.com a Web based retailer of innovative marine products. He has been a leading educator in adult cohort based programs for over twenty years at several regional universities.  He has been a full time faculty member at Concordia University – St. Paul since 1999.


Craig Lien
(651) 641-8734



  • M.B.A., University of St. Thomas (1985)
  • Haggar/NAMBAC Excellence in Retailing, University of Notre Dame (1982)
  • CRM Certificate – Database Marketing Association (DMA) Orlando, FL (1997)


21st Century “Blue Ocean” Commerce, Sustainability, Personal Effectiveness Development, Ethical Leadership, Entrepreneurship, CRM, Strategic Marketing


“After three decades I have enjoyed many business successes and grieved a few professional failures — but as a career highlight there has been many hundreds of them.  Each time and each student I have inspired to discover and unleash their true gifts and talents is a humbling highlight.  We are at the dawn of unprecedented opportunities for wealth creation over the next couple of decades for the bold, confident, and innovative risk takers. I instill in people how to live their professional career life on a higher plane where life is bathed in purpose and significance not seen merely as an economic chore.”

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I had bounced around form school to school and Concordia is the only university that has provided me with the tools to succeed, not only in college but also with my daily life.

Brandon Cobb '15
Business Management