Sports Management Majors Have Many Career Options

Posted November 16, 2011 | By csponline

Students who participate in athletics, either as a player or a spectator, have many career options in store for them if they pursue a degree in sport management.The most obvious career choices are coaching or managing a team on a college, semi-professional or professional level. Another obvious choice is a business agent who represents professional athletes, negotiating player contracts for them as well as fees to promote products. Students who choose this as a career will also need excellent salesmanship skills to convince team owners and product manufacturers their athlete is worth the big bucks. Career options do not stop there, however. Colleges need athletic directors to oversee all of a school’s athletic programs, a job that includes finding good coaches, working out game schedules and managing the school’s athletic facilities, from baseball diamonds to basketball courts.

Both college and professional teams need people to plan ticket sales programs as well as find corporate sponsors for major events and facilities. An example of this is Target Center, home of the Minnesota Timberwolves. After all, someone had to convince the department store that investing in this facility would be good for its public image. A career in this field is great for people who are passionate about a particular sport. It allows them to get up close and personal with athletes in this sport and have an inside track on what is happening in a sport. People do not have to be athletes to work in sports management. They can be journalists and filmmakers, office administrators, scouts seeking out new talent or work in facilities administration. Public relations is a wide-open playing field for students considering sports management as a career option.

Teams need people to write news releases and work with various media on team coverage, plan and promote special events such as bringing players and fans together at store openings or golf tournaments, and creating videos for online viewing. Sports management is not just about teams, however. What about racecar drivers and tennis players? Individual athletes need help managing their careers, too, and usually have a team, made up of coaches, trainers and promoters, working behind the scenes so they can concentrate on what they do best – playing. Concordia University offers a Online Masters in Sports Management. The major is offered through its online learning center, making it convenient for students who must work to attend college at the same time.