Professional experience along with academic achievement give aspiring hospitality managers a competitive edge when searching for new careers or looking to move up the ladder of success. An online Bachelor of Arts in Hospitality Management program allows students to pursue their careers in the hospitality management industry while earning their degree. A flexible schedule of courses and requirements gives students the ability to keep gaining practical experience while learning business skills and knowledge.
The required courses for the Bachelor of Arts in Hospitality Management include:
This course equips students with insight into different management theories and their applications. Motivation, decision-making, organizational structures, processes and group dynamics are all essential parts of successful management. This course encourages students to look deeper into ethical leadership. Another important aspect of management is operational strategy. Ethical management includes incorporating all the different aspects of a business including budgets, marketing, accessing potential customers and fostering an inclusive and supportive work environment for staff and employees.
This course gazes into the experience of humans in the workplace and connects that experience with building a supportive and creative environment for staff and management. HR plays a pivotal role in the success of organizations and businesses. This course specifically explores the function of HR and its historical roots, while connecting it to local and federal workplace regulations and law. Essential facts and tips concerning hiring, firing, training and problem management of an organization are included in this course.
Budgets, payroll and money management are an important aspect of any manager’s role. This course explores the fundamental concepts of finance and accounting. This includes terminology, budgeting and the value of time and money. This course also brings these topics into a broad view by connecting them with the ethical and global considerations of money management. At the end of this course, a student should be able to apply these tools to strategize and make financial decisions.
The hospitality industry invites many different kinds of people into its environment. Because of this, a hospitality-related business must know how to access and work with and for people from all backgrounds. Marketing and outreach are essential to the success of any business. Students in this course will learn to develop their skills for effective integrated marketing and business strategies in order to create innovative and sustainable competitive advantages in the digital environment.
The analytics and technology course equips students with the skills and knowledge needed to analyze and visualize data via analytics concepts and tools. The hospitality management program puts students in a simulated business work group in order to practice real-world collaboration. Students learn to use research and forecasting tools in order to meet objectives and make effective business decisions.
This course allows students to explore the framework and techniques required to take advantage of emerging opportunities and innovation. Innovation directly affects the deployment of resources, which can affect customer satisfaction and demand. Students will learn how dynamics, culture and change within an organization and its outside environment affect success.
Public relations, sales promotion, advertising and marketing are all essential to the success of any hospitality industry business. Students learn skills relating to strategy development and planning that incorporate target audiences and demographics, timing and messaging strategies in both global and local perspectives.
This course explores the theory and strategic management of social media and new media within the context of marketing and advertising in the hospitality industry. Students will analyze and study historical and current trends in new and social media and how the internet can be a great tool to reach new and diverse customers.