An e-commerce landing page is a focal point for your marketing efforts. Before investing more money in pay-per-click ads, make sure you’re doing everything you can to optimize conversation rates.
We’ve created a fictional e-commerce landing page to give you tips on best practices.
Navigation menus on websites are helpful, but they can distract potential customers on landing pages.
Persuade your audience personally by using direct or implied “you” language. Button copy should work seamlessly with headings and other copy.
Click triggers give people that extra psychological “push” by providing benefits (RX lenses included in price) or easing fears (30 days to try out the glasses).
High-contrasting colors get noticed. Put it in the right place, and you have a recipe for enhancing conversations.
A digital marketing degree from CSP will help you gain the knowledge and skills you need to reach customers. In a fully online format, you’ll develop a strong foundation for your future.Explore Degree
You can’t count on potential customers scrolling down on the page to keep reading.
Potential consumers need to trust a company/product before purchasing. Experts, celebrities, users, publications, and certification are examples of social proof you can use.
Don’t just list benefits. Help people understand why it makes their life easier, better, or safer.
Help your audience connect to happy reviewers or customers by showing them.
Don’t ease up on the most compelling benefits. Reinforce them all the way to the end, along with anything else that will encourage your audience to buy.
Creating a landing page is both art and science. How will you increase conversion and boost sales?
Gain the knowledge and skills you need to reach customers at Concordia, St. Paul. Our flexible, affordable degree options are designed to prepare you for roles across the business world. In a fully online format, you’ll develop a strong foundation for your future.
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You’ll enjoy small class sizes and learning from knowledgeable faculty who have industry experience. Advance your career with an online business degree from CSP!