Careers in Your Reach With a Sports Management Degree

Posted August 21, 2014 | By csponline

Various sports symbols

If you love sports, you may have dreamed of spending your life involved in the game. But without being a professional athlete, what sports jobs are open to you?

The answer is: plenty. From marketing to research and management, opportunities abound to turn your love of sports into a career.

A Love for the Team: Marketing Opportunities

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Your passion for your team knows no bounds. Win or lose, no matter how good or bad things get, you’re there for it all.

This level of dedication is perfectly suited to a career in sports marketing. Whether you are coordinating events, generating buzz or taking the initiative to put sponsorships together for the team, you have an opportunity for making your love for the team contagious—and getting results.

Here are a few fields in sports marketing to consider:

Public Relations Manager

In this position, you’ll be responsible for maintaining the public image of the team or company. Across the press, social media and other outlets, you’ll have to take the good and bad elements in stride.

Event Coordinator

Like a public relations manager, you’ll be involved in maintaining and promoting the image of a team. Organizing events that help get the community involved with the team is a great way to promote the organization. Attention to detail and a love of people are essential for this role.


This subfield of marketing is full of opportunities to display your passion. How will the organization connect with people on social media? What kind of place will it have across the news? As a communications specialist or manager, you’ll be able to answer these types of questions and let your passion lead you in the right direction.

A Love of Numbers: Market Research

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In the world of sports, a passion for numbers doesn’t make you a geek—it makes you a fan. You can immerse yourself with sabermetrics, stats from Synergy and other obscure measurements that may not concern the average viewer. You can take this passion into your career in a couple of ways:

Market Researcher

As a market researcher, you can compile data for a team or organization that will have tremendous financial impact. You’ll discover what makes fans tick. And as a result, you’ll be able to provide the evidence for marketing campaigns, price changes and other ways to impact the organization.

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You could also pursue a career as a statistician. In this position, you would attend sporting events and record data in real time, look at league records, audit stats for play-by-play and prepare reports for the media. This role is often referred to as a statistical recorder.

A Love for Details: Managing Tickets or the Team

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Would you drop everything to follow your favorite team? Is your dream vacation a road trip of all the fields or arenas in your given sport?

You may be the devoted sports lover who does what it takes to support your team. This level of dedication is perfect for a career in sports management. Opportunities that can utilize your strengths include:

Season Ticket Manager

From season tickets to group sales, you are in charge of these areas as well as other accounts related to the organization.

Team Manager

This distinguished position involves everything from organizing practices and games to overseeing players and coaches. Typically, team managers work in leagues or associations in youth, collegiate or adult amateur sports.

A bachelor’s degree in sport management is ideal for entry in both of these fields. You may need a graduate degree if you wish to advance in the ranks, which may be the case as a team manager at the collegiate level, for instance.

A Love of Sports: Career Options Across the Field

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There are career opportunities beyond working with a team, as well. Other options include:

Management Opportunities for Parks and Recreation

Within communities, professionals are needed to coordinate programs, leagues and other items that involve sports. Recreational resources are fantastic ways for children and adults in the community to get involved, which could give you an exciting career route that is linked to sports.

Sports Camp Director

Youth sports will always have plenty of opportunities. This is one of many job titles that blends sports with youth activities. As a sports camp director, you can take charge of exciting and healthy activities for children to build their skills and enhance their love of sports.

Athletic Director

From the high school to the college level, this position involves managing a wide variety of sports. From hiring and firing coaches to overseeing department budgets, athletic events and fundraising, this dynamic leadership position entails a wide range of responsibility.


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Next Steps

At Concordia University, St. Paul, we offer two online programs that can help you obtain your dream sports job. Our B.A. in Sport Management and M.A. in Sport Management programs focus on practical application, enabling you to take your education directly into a sports career. Visit our program pages to learn more.

Also published on Medium.