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Business

The Best Jobs for Introverts

Posted January 5, 2018 | By Tricia Hussung

Did you know that 16 percent to 50 percent of the population consists of introverts? According to Psychology Today, these individuals gain energy from alone time rather than social interaction. They may get overwhelmed in large group situations and prefer to complete one task at a time, observing situations before getting involved.… Read More

Your Guide to Crafting a Creative Resume

Posted November 28, 2017 | By Tricia Hussung

While there are standard elements that should be included on any resume regardless of industry, those in creative fields need to cater their resumes to provide employers with an understanding of their skill level and ability. Many creative positions require resumes that include elements beyond the standard work history and education.… Read More

5 Biggest Mergers of All Time

Posted November 13, 2017 | By Tricia Hussung

Many business professionals will experience a merger during the course of their careers. In fact, mergers and acquisitions are common business practices, particularly in industries like health care, technology, finance and retail. With the rapid pace of innovation in the modern business world, it’s important to understand why — and how — mergers and acquisitions happen.… Read More

App vs Website: What Is Best for Your Business?

Posted October 18, 2017 | By Brian Neese

Whether you operate your own business or you’re in charge of a company, developing an effective strategy to reach customers is essential. The app vs website conversation brings up an important question: Would an app or a website be the best way to market to your customers and establish brand loyalty?… Read More

5 Stages of the Sales Pipeline

Posted August 25, 2017 | By Tricia Hussung

The sales pipeline is a common tool for sales professionals. It allows them to visualize the sales process and know which specific actions to take during each stage of the buyer experience. As a visual representation of current and future sales prospects, it clues salespeople in to where clients (and potential clients) are in the sales funnel.… Read More

12 Sales Strategies for Success

Posted August 1, 2017 | By Tricia Hussung

Many business professionals begin their career in sales positions, and for good reason: Sales is a key component for a profitable company. In fact, “The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy,” according to Yahoo Small Business.… Read More

Department Stores in Decline: Why Retail Sales Are Down

Posted June 26, 2017 | By Tricia Hussung

With department store giants such as Sears and J.C. Penney closing flagship stores at a rapid pace, the retail sales decline has been making headlines, especially over the last two years. Due to years of building new retail spaces only to be eclipsed by the rise of online shopping, traditional retail is in trouble.… Read More

5 Best Brand Ambassador Programs

Posted May 23, 2017 | By Tricia Hussung

Brand ambassador programs are a powerful advertising tool used to promote businesses via word-of-mouth marketing strategies. The most successful brand ambassador programs can both increase brand awareness and enhance marketing efforts. In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.” For our purposes, we’re referring to the latter.… Read More

How to Start a Drop Shipping Business

Posted May 9, 2017 | By Tricia Hussung

Drop shipping is a popular retail business model among aspiring entrepreneurs, as it allows the business owner to avoid owning or storing inventory. With drop shipping, business owners can buy products from a wholesaler and ship directly to their customers. As eCommerceFuel explains, “The supplier will ship the product directly from their warehouse to your customer, and charge you only for the price of the shipped item.”

Here’s how it works, according to A Better Lemonade Stand:

  • A customer arrives at your online store and makes a purchase.
  • Read More

    What Is Drop Shipping? A Beginner’s Guide

    Posted April 17, 2017 | By Tricia Hussung

    Drop shipping is a retail business model; however, it differs from traditional models in that the owner only purchases product from a vendor when an order has been placed by a customer. This eliminates the need to own or store inventory and opens up a wide range of opportunities for entrepreneurs.… Read More

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