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12 Sales Strategies for Success

Posted August 1, 2017 | By Tricia Hussung

Many business professionals begin their career in sales positions, and for good reason: Sales is a key component for a profitable company. In fact, “The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy,” according to Yahoo Small Business.… Read More

Department Stores in Decline: Why Retail Sales Are Down

Posted June 26, 2017 | By Tricia Hussung

With department store giants such as Sears and J.C. Penney closing flagship stores at a rapid pace, the retail sales decline has been making headlines, especially over the last two years. Due to years of building new retail spaces only to be eclipsed by the rise of online shopping, traditional retail is in trouble.… Read More

5 Best Brand Ambassador Programs

Posted May 23, 2017 | By Tricia Hussung

Brand ambassador programs are a powerful advertising tool used to promote businesses via word-of-mouth marketing strategies. The most successful brand ambassador programs can both increase brand awareness and enhance marketing efforts. In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.” For our purposes, we’re referring to the latter.… Read More

How to Start a Drop Shipping Business

Posted May 9, 2017 | By Tricia Hussung

Drop shipping is a popular retail business model among aspiring entrepreneurs, as it allows the business owner to avoid owning or storing inventory. With drop shipping, business owners can buy products from a wholesaler and ship directly to their customers. As eCommerceFuel explains, “The supplier will ship the product directly from their warehouse to your customer, and charge you only for the price of the shipped item.”

Here’s how it works, according to A Better Lemonade Stand:

  • A customer arrives at your online store and makes a purchase.
  • Read More

    What Is Drop Shipping? A Beginner’s Guide

    Posted April 17, 2017 | By Tricia Hussung

    Drop shipping is a retail business model; however, it differs from traditional models in that the owner only purchases product from a vendor when an order has been placed by a customer. This eliminates the need to own or store inventory and opens up a wide range of opportunities for entrepreneurs.… Read More

    Additive Manufacturing: The Use of 3D Printing in Medicine

    Posted March 23, 2017 | By Tricia Hussung

    One of the latest emerging technologies in the manufacturing industry is 3D printing. In fact, the 3D printing industry grew by more than 35 percent in 2014 alone, according to Harvard Business Review (HBR). But what is this emerging technology? And how does it work?… Read More

    5 Project Management Skills to Help You Succeed

    Posted February 16, 2017 | By Tricia Hussung

    Project management is vital for business leaders in any industry, but guiding a project from conception to execution isn’t always straightforward. That’s where strong project management skills come in. Businesses of all types and in all industries have one thing in common: They set goals to manage growth and success.… Read More

    Hard Skills vs. Soft Skills: Your Guide to Navigating the Workplace

    Posted February 10, 2017 | By Tricia Hussung

    When it comes to careers in the business world, much emphasis is placed on mastering hard skills. However, developing soft skills is also a key component of success. During the hiring process, employers and human resources teams look for applicants who balance both hard and soft skills because these well-rounded candidates are valuable in a variety of positions.… Read More

    7 Steps of the Decision Making Process

    Posted February 10, 2017 | By Tricia Hussung

    In general, the decision making process helps managers and other business professionals solve problems by examining alternative choices and deciding on the best route to take. Using a step-by-step approach is an efficient way to make thoughtful, informed decisions that have a positive impact on your organization’s short- and long-term goals.… Read More

    Developing Effective Interpersonal Communication Skills in the Workplace

    Posted February 10, 2017 | By Tricia Hussung

    Interpersonal communication is a soft skill that encompasses how well an individual communicates with others. This skill set, also referred to as “people skills” or “social skills,” is one of the most important for success in the workplace. Communication can take place both verbally and nonverbally, either in person or through digital means such as email or instant messaging.… Read More

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