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Business

App vs Website: What Is Best for Your Business?

Posted October 18, 2017 | By Brian Neese

Whether you operate your own business or you’re in charge of a company, developing an effective strategy to reach customers is essential. The app vs website conversation brings up an important question: Would an app or a website be the best way to market to your customers and establish brand loyalty?… Read More

5 Stages of the Sales Pipeline

Posted August 25, 2017 | By Tricia Hussung

The sales pipeline is a common tool for sales professionals. It allows them to visualize the sales process and know which specific actions to take during each stage of the buyer experience. As a visual representation of current and future sales prospects, it clues salespeople in to where clients (and potential clients) are in the sales funnel.… Read More

12 Sales Strategies for Success

Posted August 1, 2017 | By Tricia Hussung

Many business professionals begin their career in sales positions, and for good reason: Sales is a key component for a profitable company. In fact, “The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy,” according to Yahoo Small Business.… Read More

Department Stores in Decline: Why Retail Sales Are Down

Posted June 26, 2017 | By Tricia Hussung

With department store giants such as Sears and J.C. Penney closing flagship stores at a rapid pace, the retail sales decline has been making headlines, especially over the last two years. Due to years of building new retail spaces only to be eclipsed by the rise of online shopping, traditional retail is in trouble.… Read More

5 Best Brand Ambassador Programs

Posted May 23, 2017 | By Tricia Hussung

Brand ambassador programs are a powerful advertising tool used to promote businesses via word-of-mouth marketing strategies. The most successful brand ambassador programs can both increase brand awareness and enhance marketing efforts. In practical usage, the term “brand ambassador” can have two meanings, according to Ignite Social Media: “It could mean fans who are just really passionate about a brand or product and share their love on their own accord, or it could mean a branded, deliberate program by a company to find, embrace, and engage their biggest fans.” For our purposes, we’re referring to the latter.… Read More

How to Start a Drop Shipping Business

Posted May 9, 2017 | By Tricia Hussung

Drop shipping is a popular retail business model among aspiring entrepreneurs, as it allows the business owner to avoid owning or storing inventory. With drop shipping, business owners can buy products from a wholesaler and ship directly to their customers. As eCommerceFuel explains, “The supplier will ship the product directly from their warehouse to your customer, and charge you only for the price of the shipped item.”

Here’s how it works, according to A Better Lemonade Stand:

  • A customer arrives at your online store and makes a purchase.
  • Read More

    What Is Drop Shipping? A Beginner’s Guide

    Posted April 17, 2017 | By Tricia Hussung

    Drop shipping is a retail business model; however, it differs from traditional models in that the owner only purchases product from a vendor when an order has been placed by a customer. This eliminates the need to own or store inventory and opens up a wide range of opportunities for entrepreneurs.… Read More

    Additive Manufacturing: The Use of 3D Printing in Medicine

    Posted March 23, 2017 | By Tricia Hussung

    One of the latest emerging technologies in the manufacturing industry is 3D printing. In fact, the 3D printing industry grew by more than 35 percent in 2014 alone, according to Harvard Business Review (HBR). But what is this emerging technology? And how does it work?… Read More

    5 Project Management Skills to Help You Succeed

    Posted February 16, 2017 | By Tricia Hussung

    Project management is vital for business leaders in any industry, but guiding a project from conception to execution isn’t always straightforward. That’s where strong project management skills come in. Businesses of all types and in all industries have one thing in common: They set goals to manage growth and success.… Read More

    Hard Skills vs. Soft Skills: Your Guide to Navigating the Workplace

    Posted February 10, 2017 | By Tricia Hussung

    When it comes to careers in the business world, much emphasis is placed on mastering hard skills. However, developing soft skills is also a key component of success. During the hiring process, employers and human resources teams look for applicants who balance both hard and soft skills because these well-rounded candidates are valuable in a variety of positions.… Read More

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