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How to Sell Wholesale

Posted March 16, 2018 | By Tricia Hussung

Starting a wholesale business requires savvy negotiation skills, operational know-how and salesmanship. For the right multi-skilled entrepreneur, it can be a profitable option for a startup business. Wholesaling is the “sale and distribution of goods to specific customer types such as those most commonly referred to as resellers,” according to Investopedia.… Read More

Doing Business As: Deconstructing the Meaning of DBA

Posted February 20, 2018 | By Tricia Hussung

The meaning of the term “DBA,” or “Doing Business As,” refers to a company’s operating name rather than its legal name. In many states, businesses are required to submit DBA filings in order to protect consumers. However, there are many other reasons to considering using a DBA.… Read More

What Reputation Management Can Do for Your Business

Posted February 12, 2018 | By Tricia Hussung

A positive reputation is critical for any business to succeed. While traditional public relations firms can provide helpful services to aid with general image management, oftentimes a brand or company needs to focus on managing its reputation in modern media.

Transparency matters to today’s consumers, which means brands commonly encounter public customer reviews and feedback.… Read More

The Best Jobs for Introverts

Posted January 5, 2018 | By Tricia Hussung

Did you know that 16 percent to 50 percent of the population consists of introverts? According to Psychology Today, these individuals gain energy from alone time rather than social interaction. They may get overwhelmed in large group situations and prefer to complete one task at a time, observing situations before getting involved.… Read More

Your Guide to Crafting a Creative Resume

Posted November 28, 2017 | By Tricia Hussung

While there are standard elements that should be included on any resume regardless of industry, those in creative fields need to cater their resumes to provide employers with an understanding of their skill level and ability. Many creative positions require resumes that include elements beyond the standard work history and education.… Read More

5 Biggest Mergers of All Time

Posted November 13, 2017 | By Tricia Hussung

Many business professionals will experience a merger during the course of their careers. In fact, mergers and acquisitions are common business practices, particularly in industries like health care, technology, finance and retail. With the rapid pace of innovation in the modern business world, it’s important to understand why — and how — mergers and acquisitions happen.… Read More

App vs Website: What Is Best for Your Business?

Posted October 18, 2017 | By Brian Neese

Whether you operate your own business or you’re in charge of a company, developing an effective strategy to reach customers is essential. The app vs website conversation brings up an important question: Would an app or a website be the best way to market to your customers and establish brand loyalty?… Read More

5 Stages of the Sales Pipeline

Posted August 25, 2017 | By Tricia Hussung

The sales pipeline is a common tool for sales professionals. It allows them to visualize the sales process and know which specific actions to take during each stage of the buyer experience. As a visual representation of current and future sales prospects, it clues salespeople in to where clients (and potential clients) are in the sales funnel.… Read More

12 Sales Strategies for Success

Posted August 1, 2017 | By Tricia Hussung

Many business professionals begin their career in sales positions, and for good reason: Sales is a key component for a profitable company. In fact, “The caliber of the salesperson, in a B2B environment, is the most important factor influencing prospects’ decisions to buy,” according to Yahoo Small Business.… Read More

Department Stores in Decline: Why Retail Sales Are Down

Posted June 26, 2017 | By Tricia Hussung

With department store giants such as Sears and J.C. Penney closing flagship stores at a rapid pace, the retail sales decline has been making headlines, especially over the last two years. Due to years of building new retail spaces only to be eclipsed by the rise of online shopping, traditional retail is in trouble.… Read More

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