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Program ResourcesIs a Communications Degree Worth It?

Communications is a field that encompasses many careers and occupations. Communication majors can work in government, health care, internet and digital marketing, mediation and the nonprofit sector. The field combines multiple disciplines and requires skills and knowledge in theory, tools and techniques that relate to the management, analysis and strategy influencing communication.

From production to editing to interpersonal communication to public relations, communication spans a variety of industries. Because communication majors are vocationally minded, students should complete internships that help them gain practical skills to combine with their academic knowledge.

There are many different career paths for communication majors. The question should not be, “Is a communications degree worth it?” Instead, students should ask themselves, “Am I ready for the wide world of prospects afforded to me by a communications degree?” Here are a few career choices for communication graduates.

Public Relations

Public relations specialists and managers help to cultivate and maintain a public image for people, products and organizations. They work with the press and media in order to shape and direct the perception of a client and to increase awareness of products and services offered.

Public relations specialist positions require a bachelor’s degree. The median salary for a public relations specialist is $56,770. Jobs are projected to grow 6 percent by 2024, which is about the average rate for all occupations in the United States.

Public relations managers oversee teams of PR specialists who help create materials and other related media that project a certain image. The job generally requires a master’s degree in communications or a Master of Business Administration degree. The average salary for a public relations manager is $104,140. Like public relations specialists, the occupational field of public relations management will grow an average amount over the next few years.

Digital Media

Digital media specialists and marketing managers work in the ever-expanding field of social and internet media and marketing. They are in charge of organizing digital resources and media campaigns that increase brand loyalty and promote products and services. The average salary for mid-career digital media professionals is $95,890. Because more businesses are relying on the internet for the bulk of their marketing and advertising, this occupation is expected to grow slightly more than the average occupation.

Government

Many communication majors find their dream career in government positions as speech writers, press secretaries and communication assistants. Though there are fewer communication positions in government than other areas, government roles can offer job security and upward mobility.

A Master of Arts in Strategic Communication Management is a great degree for professionals who wish to move up from entry-level jobs into positions with more creative power, better salaries and more responsibilities. This program is offered in an online format, so students can continue working while earning their degree.