Leadership in Energy and Environmental Design (LEED) certification demonstrates that a building is in compliance with energy-efficient building best practices. The widespread benefits of this U.S. Green Building Council endorsement include increased asset value, lower running costs, better employee retention rates and more. But what does that mean for your sports facility? Learn how to leverage LEED certification for sponsorship and success in a free, live webinar from Concordia University, St. Paul.
LEED certification assures consumers that your building is energy efficient and built to high standards. The benefits go beyond lower operating costs and a smaller environmental footprint, however. LEED certification also can be a powerful marketing tool. Dr. Lana Huberty, the program coordinator for Concordia’s sports management online degrees, will share how to leverage that certification and unlock a marketing and sponsorship gold mine. In this free, live webinar, she will discuss:
What LEED is
What a LEED certification offers facility marketing teams
How LEED can be used as part of a facility brand when soliciting sponsors
Program Coordinator, Sport Management | Assistant Professor, Kinesiology and Health Sciences Department
Dr. Huberty joined the faculty at Concordia University, St. Paul in 2013, bringing with her a wealth of industry practice in both private and public sport and recreation settings. Her expertise in health and wellness includes 25 years of group and individualized fitness training, for which she holds numerous professional certifications, including NETA, LMI, PHI and YogaFit. Dr. Huberty’s research interests and publications focus on sport marketing and sponsorship, gender diversity within sport management and sport leadership.