Online Masters in Communication

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Online, In-Class
or Blended?
Online, In-Class or Blended?

Offered Online?
Classes meet entirely online.

Offered In-Class?
Classes meet face-to-face at our St. Paul campus or other off-campus location.

Offered Blended?
Course work is completed through a combination of in-class and online class meetings.

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Master of Arts in Strategic Communication Management

Course Length: 7 Weeks
Total Credit Hours: 36
Cost Per Credit Hour: $475


The Master of Arts (M.A.) in Strategic Communication Management program consists of 36 credit hours and is offered fully online.  The Masters in Strategic Communication is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule. Blended and on-campus options are also available.

Our online masters in communication is designed to help students create solutions to communication challenges using strategic thinking and logical analysis. The program is ideal for students who have professional experience or career interests in corporate communication, public relations, strategic planning or other general management functions. Graduates will leave the program with an education on emerging technologies, industry innovation, leadership and intercultural communication.

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Strategic Communication Mgmt

This course provides an introduction to a broad range of strategic communication management topics, addressing the communication theories, dynamics, research, principles, and practices that are most prevalent in small groups, societies, and in all aspects of organizational life. The course takes time to build group relationships and creates a collaborative learning environment conducive for personal and professional growth that emphasizes problem solving and healthy decision-making throughout the program.


Interactive Media Mgmt

This course explores how emerging interactive communication technologies affect interpersonal and organizational communication. Students are introduced to different types of interactive media, while also researching and discussing issues related to cyberspace, virtual communities, collaborative teams, business on global networks, search engine optimization, search engine marketing, digital brand integration, Web analytics, blogs and podcasts, and wireless marketing.


Leadership Communication

This course emphasizes the way leadership depends on healthy communication skills that nurture a healthy organizational culture.  Critical management techniques also rely on understanding those leadership skills that are essential to work with people in a dynamic interactive culture.  Course elements include a focus on the research behind successful leadership and management strategies as part of human interaction, decision making, problem solving, mentoring, collaboration, team building, change management, facilitation, and core management skills.


Media Strategies

This course presents a structured approach to understanding and managing internal and external communications.  Students explore media relations, the research and creation of strategic public relations media plans, audience analysis, media characteristics, media and marketing decisions, and how to manage various communication technology functions and budgets. Special attention is given to the role of emerging media formats.


Communication Inquiry & Meas

This course introduces communication research strategies like a communications audit and the role of marketing research, but especially focuses on the Action Research Project (ARP) that each student will complete through the remainder of the program.  Students will identify an organizational challenge (problem) that provides a learning content for applying research and change management techniques in two contextual change management cycles.  The first three of the five chapters of the ARP are completed in draft form during the course (the remainder of the project is completed independently and presented in COM695).  The course teacher continues to coach the student


Interactive Project Management

This course increases student effectiveness in a variety of strategic communication management roles and functions by exploring resources and tools (software) that help manage major projects, analytic evaluations, information from a cross-platform interactive social media projects, or site-appropriate tools for monitoring metrics that project tracking systems for use in social media organizational applications.


Comm Strat for Conflict Mgmt

This course provides an overview of the nature and functions of perspectives, viewpoints, and values on conflict, as well as the difficult elements and role of communication in human conflict. Students develop communication skills, such as listening and collaboration, which are necessary for managing conflict productively in interpersonal, organizational, and intercultural contexts. Professionals will gain an understanding of patterns, research strategies, and processes associated with conflict management styles with civility. This course addresses how language, perception, gender communication, generational differences, and context influence the conflict process.


Crisis Communication Mgmt

This course addresses the basic types and elements of crises, and the importance of providing effective leadership and management in those times.  Effective strategies include procedures for developing a crisis communication plan and identifying ways of reacting to crises when crises occur. Students develop tools for dealing with the media in less-than-optimal situations, learn how to develop plans for different critical audiences (both internal and external), and discover ways to utilize effective strategies for communicating the organizational message during a crisis.


Intercultural Communication

This course provides an overview of the major concepts, research, theories, and models that explore intercultural communication, with an emphasis on using these ideas in applied contexts. Important topics include: worldviews, communication styles, skills development in intercultural arenas, societal influences on stereotyping, ethnocentrism and racism, cultural value orientations, nonverbal dimensions of communication, language interaction, gender communication, intra-cultural issues, stereotypes, intercultural transitions, and adaptation.


Persuasive Communication

This course covers the principles and practices of persuasion, advocacy, and marketing. Learners explore theories of motivation, attitude, and behavior that guide how an ethical communicator strives to gain compliance; properly advocate for people, values, and ideals; and change attitudes and behavior. Students learn about how research informs marketing and persuasion tactics, and apply key concepts and conceptual frameworks in marketing such as how to segment, reach target audiences, and influence others in a socially responsible way. Students work with a communications plan that addresses a real issue that draws upon the things you have learned in this course. Students also have an opportunity to develop presentation skills through in-class presentations.


Corp Resp & Ethical Comm

This course explores foundations in personal values and mission statements, decision trees in ethical decision-making, and ethical theories and moral philosophies that relate ethics to organizational, mediated, mass media, and interpersonal communication contexts. The course examines the communication components and hindrances to good ethical decision-making. Students learn how to think critically, gain sensitivity in using appropriate language, express clear ethical reasoning in both written and verbal communication, and research the role of communication in the creation of an ethical corporate culture. Through case studies, readings, and other activities, students are exposed to ethical issues that arise in communication and are required to argue and analyze the ethical dilemmas they will encounter in the working world. Learners will gain skills in assessing ethical risk to organizations in the public sphere and develop insights into their
personal philosophies.



The final course provides an opportunity for students to review and reflect upon the courses and experiences in the program. Additional activities add self-confidence in strategic communication management and leadership skills.  Students present the completed Action Research Project they have worked on with the project coordinator, and polish their ARP report in an error-free and thorough submission.  Students also continue reading and reflection on their course work and experiences as life skill builders.  Students receive feedback from their Action Research Project coordinator and share learning with other students in the final presentation.


1. Apply Online

2. Submit official transcripts from the regionally accredited institution stating the conferral of a Bachelor's degree with a minimum cumulative GPA of 3.0 based on a 4.0 system.

3. Submit a typed personal statement that answers the questions listed below. Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).

Why are you choosing to pursue a graduate program at this time in your career, and what are you hoping to accomplish by doing so?
What strengths do you feel make you a strong candidate for the program?
Describe a past or present personal/professional experience that you believe positively influenced your potential to succeed in a graduate program.

4. Submit a current, professional resume.

Technology Requirements
Students enrolling in a graduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at or 651-641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF)

Start Dates

Spring 2015 Term

Start Date: Tuesday, January 13, 2015
Delivery: Online
Class Day: Tuesday
Chat Time: 7-8 p.m. CST

Start Date: Tuesday, January 13, 2015
Delivery: Blended
Class Day: Tuesday
Class Time: 5:30-9:30 p.m. CST

Summer 2015 Term

Start Date: Wednesday, May 13, 2015
Delivery: Online
Class Day: Wednesday
Chat Time: 7-8 p.m. CST