Online Masters in Communication

Online, In-Class
or Blended?
Online, In-Class or Blended?

Offered Online?
Classes meet entirely online.

Offered In-Class?
Classes meet face-to-face at our St. Paul campus or other off-campus location.

Offered Blended?
Course work is completed through a combination of in-class and online class meetings.

Master of Arts in Strategic Communication Management

Course Length: 7 Weeks
Total Credit Hours: 36
Cost Per Credit Hour: $475


The Master of Arts (M.A.) in Strategic Communication Management program consists of 36 credit hours and is offered fully online.  The Masters in Strategic Communication is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule. Blended and on-campus options are also available.

Our online masters in communication is designed to help students create solutions to communication challenges using strategic thinking and logical analysis. The program is ideal for students who have professional experience or career interests in corporate communication, public relations, strategic planning or other general management functions. Graduates will leave the program with an education on emerging technologies, industry innovation, leadership and intercultural communication.

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Strategic Communication Mgmt

This course is designed to increase one’s understanding of strategic communication management, as well as increase knowledge of the theory, research, and practice of organizational communication. This course explores contemporary organizations and the pervasiveness of communication in all aspects of organizational life. It emphasizes problem solving, decision-making, innovation, and customer service from a communication perspective. Professionals work together in class to develop solutions.


Interactive Media Mgmt

This course explains how emerging communication technologies affect interpersonal and organizational communication.  Students will work with different types of interactive media, while also researching and discussing issues related to cyberspace, virtual communities, collaborative teams, business in global networks, search engine optimization, search engine marketing, digital brand integration, Web analytics, blogs and podcasts, and wireless marketing.


Leadership Communication

This course emphasizes the communication processes of leadership with particular focus on assessing and researching leadership skills, strategic organizational planning, decision making, problem solving, mentoring employees, collaborative team management skills, cultivating a supportive work environment, change management, facilitation and meeting management skills, presentation skills, and interviewing skills.


Media Strategies

This course presents a structured approach to understanding and managing internal and external communication processes. Topics addressed include media relations; research and creation of strategic public relations media plans audience analysis, and media characteristics; media and marketing decisions; managing marking and emerging communication technology functions and budgets. Special attention is given to the role of new media, as well as providing professionals with the knowledge and practical skills needed to communicate effectively and persuasively.


Communication Inquiry & Meas

This course provides an overview of the application and interpretation of data in communications management. Topics include: audience rating, research survey design and implementation, analysis of programs and campaigns, introduction to online analytics programs, formative evaluation, measuring integrated marketing communication, and secondary data sources.


Interactive Project Management

This course provides students the ability to demonstrate their knowledge of strategic communication management by developing a cross-platform interactive social media marketing project on Facebook, Twitter, Pinterest, Foursquare, LinkedIn and/or project website. Students will learn and apply social strategy through development of project tracking systems including site-appropriate monitoring metrics such as Facebook Insights, Google Analytics and Seesmic. Students will work independently researching appropriate strategies for social media business applications, and will learn to apply them to real-world business situations.


Comm Strat for Conflict Mgmt

This course provides an overview of the nature and functions of communication in human conflict.  Professionals develop communication skills, such as listening and collaboration which are necessary for managing conflict productively in interpersonal, organizational and intercultural contexts.  Professionals will gain an understanding of patterns, research and processes associated with conflict management styles and civility.  This couse will also address how language, perception, gender communication, and generational differences and context influence the conflict process.


Crisis Communication Mgmt

This course addresses the basic elements of crisis communication, procedures for developing a crisis communication plan, and strategies for reacting to crises when they occur. Professionals are trained to deal with the media in less-than-optimal situations, learn how to develop plans for different critical audiences, and research the most effective strategies for communicating the organizational message during a crisis. The course examines various types of crises that can occur in organizations.


Intercultural Communication

This course provides an overview of the major concepts, research, theories, and models of intercultural communication, with an emphasis on using these ideas in applied contexts. Important topics addressed in this course include: worldviews, communication styles, skills development in intercultural arenas, societal influences on stereotyping, ethnocentrism and racism, cultural value orientations, nonverbal dimensions of communication, language interaction, gender communication, intracultural issues, stereotypes, intercultural transitions, and adaptation.


Persuasive Communication

This course is designed to provide professionals with an understanding of the principles and practices of persuasion, advocacy, and social marketing. Learners explore theories of persuasion that guide the preparation of ethical messages intended to gain compliance, increase advocacy, and change attitudes and behavior. Professionals research and learn key concepts and conceptual frameworks in social marketing such as how to segment, reach target audiences, and influence others in a socially responsible way. The course provides opportunities for hands-on development and production of public relations and advertising materials so that the professionals’ ability to manage these processes will be based on their own experience. Preparation of an integrated communications plan for a real world problem is an integral part of this course. Professionals will also have an opportunity to develop presentation skills through assignments and in-class activi


Corp Resp & Ethical Comm

This course provides professionals with a clear understanding of the ethical theories and moral philosophies that relate to ethical decision making in a variety of communication contexts including: organizational, mediated, mass media, and interpersonal communication. The course will examine the components and hindrances of good ethical decision-making in communication. Professionals will learn how to think critically, gain sensitivity in using appropriate language, express their reasoning clearly both in written and verbal communication, and to research the role of communication in the creation of corporate culture. Through case studies, readings and visits from local executives during class, professionals are exposed to ethical issues that arise in communication and are required to argue and analyze the ethical dilemmas they will encounter in the working world. Learners will gain skills in assessing ethical risk to organizations in the publ
ic sphere and develop insights into their personal philosophies.



The capstone experience provides the professional with an opportunity to review and to use the skills acquired in the strategic communication management program.  Two options are available: An applied thesis project and a comprehensive Electronic Portfolio.  In both options students work one-on-one with their capstone director on applying skills and concepts.  Research, analysis, strategic thinking, message shaping, and evaluation skills come together in the capstone.  Students will receive ongoing guidance and feedback from their project director.  Presentations are held at the end of the course to share learning with other students


1. Apply Online

2. Submit official transcripts from the regionally accredited institution stating the conferral of a Bachelor's degree with a minimum cumulative GPA of 3.0 based on a 4.0 system.

3. Submit a typed personal statement that answers the questions listed below. Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).

Why are you choosing to pursue a graduate program at this time in your career, and what are you hoping to accomplish by doing so?
What strengths do you feel make you a strong candidate for the program?
Describe a past or present personal/professional experience that you believe positively influenced your potential to succeed in a graduate program.

4. Submit a current, professional resume.

Technology Requirements
Students enrolling in a graduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at or 651-641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF)

Start Dates

Summer 2014 Term

Start Date: Wednesday, May 14, 2014
Delivery: Online
Class Day: Wednesday
Class Time: 7-8 p.m. CST

Fall 2014 Term

Start Date: Monday, September 8, 2014
Delivery: Online
Class Day: Monday
Chat Time: 7-8 p.m. CST

Spring 2015 Term

Start Date: Tuesday, January 13, 2015
Delivery: Online
Class Day: Tuesday
Chat Time: 7-8 p.m. CST

Start Date: Tuesday, January 13, 2015
Delivery: Blended
Class Day: Tuesday
Class Time: 5:30-9:30 p.m. CST

Summer 2015 Term

Start Date: Wednesday, May 13, 2015
Delivery: Online
Class Day: Wednesday
Chat Time: 7-8 p.m. CST