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Business

Marketing to Children: Tips, Tactics and Taboos

Posted June 24, 2016 | By Tricia Hussung

Children and teens spend almost $200 billion annually, and companies spend more than $17 billion each year marketing to them. Marketers know that kids have buying power, even if it’s indirect. A report from YTV found that around 90 percent of the time, children influence purchases related to food, clothing, entertainment and more.… Read More

Smart Cookies: Food Advertising for Kids

Posted June 20, 2016 | By Tricia Hussung

The American food and beverage industry has come to view children and adolescents as a highly valuable segment of the market. This is why young people are the subject of sophisticated food marketing campaigns and strategies. According to an article in The International Journal of Behavioral Nutrition and Physical Activity, food marketers are interested in reaching children because they are consumers in their own right: Children have spending power, purchasing influence on their parents and are future adult consumers as well.… Read More

The Evolution of the Facebook Algorithm

Posted May 23, 2016 | By Tricia Hussung

The Facebook we know today looks very different from the social media platform’s original appearance. With the addition of a “Trending” section, various News Feed filters, profile elements and more, the site is becoming more interactive and personalized. However, design isn’t all that has changed.… Read More

Online and Offline Marketing: Developing an Integrated Strategy

Posted May 9, 2016 | By Tricia Hussung

Over the past decade, businesses have either integrated or replaced their traditional marketing with digital marketing. For some, however, the question remains: Should offline marketing be abandoned, or does it still hold value in the age of the Internet? The divide between offline and online marketing has even led to companies hiring wholly separate teams to handle print, Web and social media projects.… Read More

Communication Strategies for Great Leadership

Posted February 11, 2016 | By Tricia Hussung

Good communication skills are crucial when it comes to success in the business world. When members of a company are able to work together effectively, chances are it stems from being able to communicate well. How employees within a company interact determines whether projects will run smoothly or be fraught with challenges.… Read More

CPA vs. CMA: Which Career is Right for You?

Posted January 20, 2016 | By Tricia Hussung

Accounting professionals have a lot of career options open to them, making the discipline one of the most practical under the business umbrella. In general, accountants provide all types of organizations with analysis of performance and a record of activities. They give companies the information they need to make informed and ethical decisions.… Read More

The Importance of Marketing in the Hospitality Industry

Posted January 15, 2016 | By Tricia Hussung

In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. The hospitality industry is no different. Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns.… Read More

Selling the Season: A Marketer’s Guide to Black Friday

Posted November 17, 2015 | By Tricia Hussung

It’s no secret that the weeks preceding Christmas are typically the peak selling season for retailers in the United States. As people purchase gifts, decorations and food for celebrations, sales increase dramatically and retailers roll out discounts to draw in more buyers.… Read More

All Hail Black Friday: The Business Behind the Biggest Shopping Day of the Year

Posted November 17, 2015 | By Tricia Hussung

While Thanksgiving is commonly reserved for turkey dinners and evenings with family and friends, a significant subset of consumers — 95.5 million in 2014 — focus on honing their shopping lists for the following day’s shopping free-for-all: Black Friday. There are both complex historical precedents and shrewd business strategies behind this retail holiday, and the marketing industry plays a central role in keeping this shopping tradition alive.… Read More

Understanding Work Stress: Causes, Symptoms and Solutions

Posted September 4, 2015 | By Tricia Hussung

Based on an annual survey from the American Psychological Association (APA), 60 percent of people in the United States consider their job a major source of stress. In fact, job stress ranked higher than the economy, family responsibilities and even personal health concerns.… Read More

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