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Selling the Season: A Marketer’s Guide to Black Friday

Posted November 17, 2015 | By Tricia Hussung

It’s no secret that the weeks preceding Christmas are typically the peak selling season for retailers in the United States. As people purchase gifts, decorations and food for celebrations, sales increase dramatically and retailers roll out discounts to draw in more buyers.… Read More

All Hail Black Friday: The Business Behind the Biggest Shopping Day of the Year

Posted November 17, 2015 | By Tricia Hussung

While Thanksgiving is commonly reserved for turkey dinners and evenings with family and friends, a significant subset of consumers — 95.5 million in 2014 — focus on honing their shopping lists for the following day’s shopping free-for-all: Black Friday. There are both complex historical precedents and shrewd business strategies behind this retail holiday, and the marketing industry plays a central role in keeping this shopping tradition alive.… Read More

Understanding Work Stress: Causes, Symptoms and Solutions

Posted September 4, 2015 | By Tricia Hussung

Based on an annual survey from the American Psychological Association (APA), 60 percent of people in the United States consider their job a major source of stress. In fact, job stress ranked higher than the economy, family responsibilities and even personal health concerns.… Read More

The Benefits of Mentoring in Business

Posted July 22, 2015 | By Tricia Hussung

What do Steve Jobs, Larry Page and Sergey Brin have in common? Aside from being 21st-century tech titans, all three had excellent business mentors. And they’re not alone: There is a long tradition of mentoring that spans history and even dates back to mythology.… Read More

From Ink to Inbound: A History of Marketing

Posted June 4, 2015 | By Tricia Hussung

Marketing has invaded every part of our lives, but it developed relatively recently, not emerging until the late 19th and early 20th centuries. A lot has changed since then, with strategies shifting from outbound marketing that “interrupts the consumer” to inbound marketing, which is focused on understanding them.… Read More

Is Being an Accountant Hard?

Posted April 24, 2015 | By Brian Neese

The stereotype of accountants as number crunchers is strong, and it can intimidate those considering the field. The career is promising; according to the Bureau of Labor Statistics, accountants and auditors have a median annual wage of $63,550 and a projected job growth of 13 percent from 2012 to 2022.… Read More

MBA Tools for Online Students

Posted November 13, 2014 | By csponline

MBA programs are traditionally the most popular postgraduate degree in the world, but they can be one of the most rigorous programs. As you work on building your business knowledge and developing your skills, you’ll be completing advanced coursework that might seem intimidating.… Read More

6 High-Paying Healthcare Management Careers

Posted November 6, 2014 | By csponline

It has long been the case that earning an MBA is a great way to make the most of your business career. And in a field like health care, a strong business background is an asset. Understanding marketing, accounting and human resources are all critical to success for health care leaders.… Read More

The Value of an MBA at CSP

Posted November 4, 2014 | By csponline

In recent years, having an MBA has helped many graduates succeed in business. But for students who are considering investing significant time and money into earning the degree, what is the value of an MBA?

According to Nanci Hellmich of USA Today, in 2014, employees with MBAs are projected to earn a median U.S.… Read More

6 Key Qualities of an HR Manager

Posted October 15, 2014 | By csponline

Human resources (HR) is a great field for driven, organized individuals who are interested in helping businesses reach their goals and helping employees reach their potential. Almost all companies have some form of a human resources department, and as the business world becomes more and more focused on developing human capital, HR professionals are in demand.… Read More

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