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All About Advergames

Posted September 30, 2016 | By Tricia Hussung

“Advergames” are games specifically created to promote a particular product or service, allowing companies to seamlessly integrate ads into digital gaming. Because digital games in general offer appeal to a large audience, marketers have begun to recognize their potential. Though the practice is not new, it has gained traction in recent years because consumers spend so much time online.… Read More

Marketing to the Adblock Generation

Posted September 15, 2016 | By Tricia Hussung

Sixty-three percent of users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41 percent of internet users overall block ads. Just last year, PageFair published a report on ad-block rates that provided unprecedented insight into how many users utilize ad-blocking software when they browse the web.… Read More

6 Key Qualities of an HR Manager

Posted August 18, 2016 | By csponline

Human resources (HR) is a great field for driven, organized individuals who are interested in helping businesses reach their goals and helping employees reach their potential. Almost all companies have some form of a human resources department, and as the business world becomes more and more focused on developing human capital, HR professionals are in demand.… Read More

3 Jobs You Can Get with a Human Resources Degree

Posted August 13, 2016 | By csponline

The human resource field is growing into a notable profession in today’s business environment. Companies continue to see the value in staffing a robust HR department to support employee-centered initiatives, encourage a positive company culture, assist with recruitment and retention efforts, diffuse conflicts in the workplace and other work-related issues.… Read More

E-commerce for Small Business: A User’s Guide

Posted July 28, 2016 | By Tricia Hussung

For most of history, the process of buying and selling remained about the same. Customers visited businesses in person to make purchases, and companies kept all of their stock stored locally. However, the advent of the internet drastically changed retail for both consumers and business owners.… Read More

From Storefronts to Search Engines: A History of E-Commerce

Posted July 28, 2016 | By Tricia Hussung

The internet has revolutionized the way people buy and sell goods. E-commerce is on the rise, with innovations in networking and computer technology occurring at a rapid pace. In fact, more than 10 percent of all retail transactions in the United States were attributed to e-commerce in 2015, with sales totaling more than $300 billion.… Read More

Marketing to Children: Tips, Tactics and Taboos

Posted June 27, 2016 | By Tricia Hussung

Children and teens spend almost $200 billion annually, and companies spend more than $17 billion each year marketing to them. Marketers know that kids have buying power, even if it’s indirect. A report from YTV found that around 90 percent of the time, children influence purchases related to food, clothing, entertainment and more.… Read More

Smart Cookies: Food Advertising for Kids

Posted June 20, 2016 | By Tricia Hussung

The American food and beverage industry has come to view children and adolescents as a highly valuable segment of the market. This is why young people are the subject of sophisticated food marketing campaigns and strategies. According to an article in The International Journal of Behavioral Nutrition and Physical Activity, food marketers are interested in reaching children because they are consumers in their own right: Children have spending power, purchasing influence on their parents and are future adult consumers as well.… Read More

The Evolution of the Facebook Algorithm

Posted May 23, 2016 | By Tricia Hussung

The Facebook we know today looks very different from the social media platform’s original appearance. With the addition of a “Trending” section, various News Feed filters, profile elements and more, the site is becoming more interactive and personalized. However, design isn’t all that has changed.… Read More

Online and Offline Marketing: Developing an Integrated Strategy

Posted May 9, 2016 | By Tricia Hussung

Over the past decade, businesses have either integrated or replaced their traditional marketing with digital marketing. For some, however, the question remains: Should offline marketing be abandoned, or does it still hold value in the age of the Internet? The divide between offline and online marketing has even led to companies hiring wholly separate teams to handle print, Web and social media projects.… Read More

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