Online Marketing Degree


Cheryl Strayed
Online, In-Class
or Blended?
Online, In-Class or Blended?

Offered Online?
Classes meet entirely online.

Offered In-Class?
Classes meet face-to-face at our St. Paul campus or other off-campus location.

Offered Blended?
Course work is completed through a combination of in-class and online class meetings.

Bachelor of Arts in Marketing

Course Length: 7 Weeks
Total Credit Hours: 40
Cost Per Credit Hour: $420

Overview

best online degree programsThe Bachelor of Arts in Marketing program consists of 40 credit hours and is offered fully online.  The marketing and innovation management degree is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule.

Concordia University's online marketing degree program combines the building blocks of marketing with the practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive online setting, limited lectures and a focus on useful, hands-on learning.

This online marketing degree program will help students:

Become effective marketing and project managers.
Analyze critical factors driving business.
Enhance their opportunity to enter into business and marketing careers.
Apply their knowledge to current marketplace challenges and opportunities.

Request Information

MKM-311

Innovation & Complex Systems


This course introduces innovation as an essential for the new rule of business. Students will learn the framework and techniques to systematize innovation allowing them to take advantage of emerging opportunities. They will use the knowledge to understand how innovation affects the way we deploy resources to fulfill customer desires, viewing themselves as agents of innovation within organizations. Within this course of study the student will also examine the underlying dynamics, culture and change within an organizational context.


MKM-321

Marketing Innovation


This course is the foundation of the marketing program.  It reviews the concepts and application-oriented framework for marketing decision-making in a dynamic environment. Students explore current and emerging trends within a shifting marketplace and economic landscape. The five P’s of marketing - place, price, product, promotion and people - are the center of this module. The course emphasizes environmental scanning, target customers and achieving organizational objectives through the intentional and skillful blending of marketing strategies. Students will create their own marketing plans within this module.


MKM-330

Integrated Marketing Comm


This course will focus on developing marketing strategy and executing diverse communication tactics that are critical for business success. The student develops specific targeted communications and campaigns to meet their strategic communication objectives and target markets while integrating elements to gain an appreciation for the promotion mix (personal selling, direct mail, advertising, public relations, electronic and personal selling, etc.) tactics. Students will create their own promotional plans as avenues for transmitting marketing messages effectively and present those to the cohort based on their overall value related to usefulness, cost/benefit analysis and social value.


MKM-342

Marketing Research


This course gives students the tools for researching consumers and markets. Students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. It requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process.  As part of this course students will fully investigate the dynamics of an industry of their choice. Students will analyze the structure, competition, success/failure factors, distribution systems and other industry factors. This analysis will be used in their final business plan


MKM-350

Interactive & Mobile Mktg


This course will explore the explosion of Internet marketing options to engage consumers. It is designed as an introduction to the rapidly evolving world of Interactive marketing focusing on the tools of Internet marketing. Students will explore integrating electronic methods into the marketing function. The course includes discussion of the importance of website return on investment and brand building, community development and digital marketing models. Social media strategy and mobile marketing are also built into the course. By analyzing a company’s marketing situation the student will complete an Internet marketing plan that aligns to the business objectives.


MKM-360

International Marketing


Today the economy is global and it is necessary to understand other world stakeholders and how business is ethically implemented worldwide.  This course focuses on contemporary issues marketing across national borders, marketing within foreign countries and collaborating within global markets. Areas of focus include identifying marketing-based international business opportunities within the context of cultural, social, economic and governmental factors that may influence buyer behavior and ultimately determine market strategy.  Students will create international marketing plans to market products to other countries.


MKM-411

Applied Business Ethics


This course is designed to investigate the broad spectrum of personal, business and society ethical issues that managers/leaders encounter.  As corporate America struggles to find its social and ethical identity in a business environment that grows increasingly complex, managers are confronted with exceedingly difficult challenges. These challenges include balancing their economic, legal, ethical, and social responsibilities to the variety of stakeholder groups in which they interact. This course provides the structure for students to explore their personal ethics and develop the framework for addressing tough ethical decisions in business and in marketing. Students will apply ethical frameworks to business problems.


MKM-431

Applied Accounting & Finance


In this course financial information is made easier to comprehend. It provides the foundation for basic principles and concepts that will make non-finance managers better equipped for service to the organization. Students will address financial assessment, budgeting and spending, global and ethical implications of financial decision-making, and financial prioritization for the present and the future.  This course will provide the framework for the financials of market planning strategy including sales, new product development, return on investment, price and profit while offering the student an understanding of corporate reports and internal control.


MKM-441

Marketing Strategy


This course combines the overall coursework students have learned throughout their program of study. Students analyze graduate-level case studies for developing and implementing strategies that are distinctive and sustainable. The students will explore market entry and strategy alternatives as well as the integration of marketing strategy within operations, finance, supply chain and corporate culture within a global economy. Collaboration and group work is essential as students determine markets to compete based on their organization


MKM-480

Business Plan


This course spans the Marketing Management and Innovation program at Concordia University. It is presented as an independent study where students create their own business plan for a selected company, product, entity, or department approved by their faculty advisor. The goal of this course is to enable the student to become proficient in developing his or her own business plans.


Requirements

1. Apply Online

2. Final and official transcripts from all previous institutions attended
* If you have attended a MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet.  Concordia accepts completed goal areas.
* If you have less than 20 college credits completed, you will need to submit your official high school transcript as well as any college level courses you have taken.

3. Submit a typed personal statement that answers the questions listed below.  Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).

What has led you to pursue your undergraduate degree?
What are your long term personal and professional goals?

Technology Requirements
Students enrolling in an adult undergraduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at helpdesk@csp.edu or 651-641-8866 with any questions regarding these requirements.

Concordia University Technology Requirements (PDF) 

Start Dates

Spring 2015 Term

Start Date: Tuesday, January 13, 2015
Delivery: Blended
Class Day: Tuesday
Class Time: 6-10 p.m. CST

Start Date: Tuesday, January 15, 2015
Delivery: Online
Class Day: Thursday
Class Time: 6-7 p.m. CST

Summer 2015 Term

Start Date: Thursday, May 14, 2015
Delivery: Online
Class Day: Thursday
Class Time: 6-7 p.m. CST

 

*128 credits need to be completed to earn bachelor's degree