Online Hospitality Management Degree
Classes meet entirely online.
Classes meet face-to-face at our St. Paul campus or other off-campus location.
Course work is completed through a combination of in-class and online class meetings.
The Bachelor of Arts (B.A.) in Hospitality Management program consists of 40 credit hours and is offered fully online. The online hospitality management degree is designed for busy adult students who are interested in obtaining their degree and require the flexibility of attending class on their schedule.
The online hospitality management degree program combines the building blocks of customer service, management and marketing with the practical tools that students need to succeed in the hospitality, leisure, tourism and travel industry.
The Hospitality Management program will:
1. Prepare students to become effective supervisors and managers in the hospitality and tourism industry.
2. Enable students to become effective leaders in hotels, restaurants, resorts, the gaming industry, local and international attractions, and centers of tourism and leisure.
3. Help students understand and master critical factors driving the world’s largest industry.
4. Empower students to apply their knowledge to current problems and opportunities in the hospitality and tourism industry.
Innovation & Complex Systems
This course introduces innovation as an essential for the new rule of business. Students will learn the framework and techniques to systematize innovation allowing them to take advantage of emerging opportunities. They will use the knowledge to understand how innovation affects the way we deploy resources to fulfill customer desires, viewing themselves as agents of innovation within organizations. Within this course of study the student will also examine the underlying dynamics, culture and change within an organizational context.
This course is the foundation of the marketing program. It reviews the concepts and application-oriented framework for marketing decision-making in a dynamic environment. Students explore current and emerging trends within a shifting marketplace and economic landscape. The five P’s of marketing - place, price, product, promotion and people - are the center of this module. The course emphasizes environmental scanning, target customers and achieving organizational objectives through the intentional and skillful blending of marketing strategies. Students will create their own marketing plans within this module.
Integrated Marketing Comm
This course will focus on developing marketing strategy and executing diverse communication tactics that are critical for business success. The student develops specific targeted communications and campaigns to meet their strategic communication objectives and target markets while integrating elements to gain an appreciation for the promotion mix (personal selling, direct mail, advertising, public relations, electronic and personal selling, etc.) tactics. Students will create their own promotional plans as avenues for transmitting marketing messages effectively and present those to the cohort based on their overall value related to usefulness, cost/benefit analysis and social value.
Interactive & Mobile Mktg
This course will explore the explosion of Internet marketing options to engage consumers. It is designed as an introduction to the rapidly evolving world of Interactive marketing focusing on the tools of Internet marketing. Students will explore integrating electronic methods into the marketing function. The course includes discussion of the importance of website return on investment and brand building, community development and digital marketing models. Social media strategy and mobile marketing are also built into the course. By analyzing a company’s marketing situation the student will complete an Internet marketing plan that aligns to the business objectives.
Applied Business Ethics
This course is designed to investigate the broad spectrum of personal, business and society ethical issues that managers/leaders encounter. As corporate America struggles to find its social and ethical identity in a business environment that grows increasingly complex, managers are confronted with exceedingly difficult challenges. These challenges include balancing their economic, legal, ethical, and social responsibilities to the variety of stakeholder groups in which they interact. This course provides the structure for students to explore their personal ethics and develop the framework for addressing tough ethical decisions in business and in marketing. Students will apply ethical frameworks to business problems.
Hospitality HR: Managing
This course examines the management of the fundamental and most valuable asset in any organization
Hospitality Law & Legal Issues
The student will be introduced to hospitality law, utilizing proven tools and standard operating procedures for satisfying company objectives. This course is designed to give the student a working understanding of Federal and State laws pertaining to Hospitality Industry-related entities and business operations.
Applied Accounting & Finance
In this course financial information is made easier to comprehend. It provides the foundation for basic principles and concepts that will make non-finance managers better equipped for service to the organization. Students will address financial assessment, budgeting and spending, global and ethical implications of financial decision-making, and financial prioritization for the present and the future. This course will provide the framework for the financials of market planning strategy including sales, new product development, return on investment, price and profit while offering the student an understanding of corporate reports and internal control.
This course combines the overall coursework students have learned throughout their program of study. Students analyze graduate-level case studies for developing and implementing strategies that are distinctive and sustainable. The students will explore market entry and strategy alternatives as well as the integration of marketing strategy within operations, finance, supply chain and corporate culture within a global economy. Collaboration and group work is essential as students determine markets to compete based on their organization
This course spans the Marketing Management and Innovation program at Concordia University. It is presented as an independent study where students create their own business plan for a selected company, product, entity, or department approved by their faculty advisor. The goal of this course is to enable the student to become proficient in developing his or her own business plans.
1. Apply Online
2. Final and official transcripts from all previous institutions attended
* If you have attended a MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet. Concordia accepts completed goal areas.
* If you have less than 20 college credits completed, you will need to submit your official high school transcript as well as any college level courses you have taken.
3. Submit a typed personal statement that answers the questions listed below. Completed statements should be labeled with your name, academic program, and your contact information and submitted via mail, email or fax. Each question should be answered in a minimum of 300 words (1 page).
What has led you to pursue your undergraduate degree?
What are your long term personal and professional goals?
Students enrolling in an adult undergraduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at firstname.lastname@example.org or 651-641-8866 with any questions regarding these requirements.
Spring 2015 Term
Start Date: Thursday, January 15, 2015
Class Day: Thursday
Class Time: 7-8 p.m. CST
*128 credits need to be completed to earn bachelor's degree